Seager, Alexandrine

In business before the war, Mrs Alexandrine Seager had the administrative and organisational skill required for running the Cheer Up Society, which she founded in, after visiting Morphettville camp to see her son in the Australian Imperial Force in November 1914. With the support of the editor of Adelaide newspaper, The Register, she appealed to South Australian women to join the Society, which aimed to provide ‘general comfort, welfare, and entertainment’ for soldiers. Initially, they visited camps, arranged entertainments, such as concerts and sent comforts to the front. As the wounded began returning from Gallipoli, they provided comfort and care. From 1915 they were based in a large tent behind the Adelaide Railway Station, which was replaced by the Cheer-Up Hut in nearby Elder Park (opened on 14 November, 1915).

The Society had eighty country branches, and a key aspect of their fundraising was the annual Violet Day Appeal (first held on 2 July 1915).

She was also instrumental in the foundation of the South Australian Returned Soldiers’ Association.

For further information, visit History SA’s online resource, Adelaidia